Jumia Black Fridays is the most exciting online sales event of the year. Over the years, the brand growth in terms of sales and engagement continues to increase at an enormous rate.

During this period, consumers enjoy exclusive deals that give flash sales and discounts.
Their most successful categories are smartphones, phones accessories, shoes, clothes, kitchen appliances. 

So how do we anticipate this event using a TV commercial?

Insight

Everyone loves Black Fridays because of its ridiculous discounts on products such as electronics, smartphones, kitchen appliances etc.

Idea

“Discount is a distraction.”

Line

Nothing else matters

Execution

The TV commercial was released to show the audience that with Jumia Black Friday, nothing else matters, and that applies to our female character who found out her boyfriend is at a church altar saying ‘I do’ to another woman. At the end of the day, the jilted lover got something more important than a breakup, she got a sweet deal from Jumia Black Friday.