Eid-el- Kabiri is a Muslim holiday where Muslim brothers and sisters feast. For this reason, creatives put a pause on ‘briefs’ to eat ‘beef.’

Idea

To encourage creatives in the advertising industry to take a break and ditch the briefs for the beef.

Insight

Creatives in the advertising industry are used to working around the clock (Including public holidays) just so they can meet up with deadlines.