Airtel intends to launch their new product ‘Airtel RechargePlus.’ This product gives consumers free data for every time they recharge their Airtel network. Since other networks are offering similar offers, how do we intend to stand out of this cluster and win the hearts of consumers? 

Insight

Everyone appreciates/loves free data.

Idea

He who gives data gives life.

Execution

Awele

A short film was launched to tell a heartfelt story that relates to the local audience. It’s a story of a Cobbler, Awele, and his eager hard-working son who would rather spend his free time helping his father in his shop than playing outside with his friends. So with gratitude, Awele gives the FREE DATA he got from Airtel to his son.

Ozigizaga

Awele uses his #ReallyFreeData to marvel fans on social media.

NatGeo

A young explorer uses his #ReallyFreeData to go on a dangerous adventure.

Epe Ijebu

A man who sells products known to be advertised only on an offline platform decides to go on the digital space, thanks to his #ReallyFreeData.

Pepper Dem

A young seller explores social media with her #ReallyFreeData.