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Access Bank currently operates through a network of over 600 branches and service outlets that span three continents; bringing financial services to over 31 million customers. With 28,000 dedicated staff driving operations in Nigeria, its Sub-Saharan African subsidiaries (Sierra Leone, DRC, Ghana, Rwanda, Gambia and Zambia), the United Kingdom, Dubai, China, Lebanon and India, Access Bank truly operates on the global stage.

Following its current “More than banking” brand narrative, there is a need to further consolidate our position with a thematic campaign for 2020, at a continental level.

Access Bank has enjoyed what is arguably Africa’s most successful banking growth trajectory in the last twelve years, and following its merger with Diamond Bank in March 2019, it is now one of Africa’s largest retail banks. 

Insight

In Africa, behind every story, there is a deeper story.

Idea

To show that there is more to Africa, by tapping and identifying with those things that make us unique as Africans.

Execution

Use the Tales By Moonlight technique to share the stories behind those unique things that make us Africans.

Line

More to Africa